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Case study

Hublot

Luxury Digital Collectibles Infrastructure

Web3 NFT Luxury Blockchain
ERC-1155 Provable scarcity and full on-chain ownership history for every collectible
"First, different, unique" Hublot's brand philosophy applied to the digital product, not just the physical one
Smart contracts to cloud End-to-end: Ethereum contracts, React frontend, NestJS backend, Azure infrastructure
The challenge

The execution has to match the brand

Luxury brands entering digital collectibles face a specific problem: the execution must match the brand. A standard NFT drop built on an off-the-shelf platform doesn't belong next to a $50,000 watch. Hublot's "first, different, unique" philosophy needed to carry through into the digital experience, without compromise.

What we built

Web3 and NFT infrastructure engineered for luxury

Web3 and NFT infrastructure for Hublot: a digital collectibles experience engineered to sit alongside the physical product, not beneath it. Smart contracts on Ethereum ERC-1155, a TypeScript React frontend, Node and NestJS backend, Metamask integration, and Azure App Services infrastructure.

Technical approach

Architecture chosen for fit, not speed

Infrastructure to match the brand
ERC-1155 supports multi-token contracts: multiple asset types under one contract address, with provable scarcity and full on-chain ownership history. The technical architecture was chosen for its fit with luxury collectibles mechanics, not for speed of development.
Outcome

Hublot positioned as a serious participant in the Web3 luxury space

Hublot's digital collectibles experience launched and positioned the brand as a serious participant in the Web3 luxury space.

Full case study in preparation. Contact us for more detail.

Bringing a luxury brand into Web3?

The execution has to match the brand. We built it for Hublot.

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